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This document contains a chapter about marketing in a changing world and creating customer value and satisfaction. It includes multiple choice questions about key concepts in marketing such …
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Principles of Marketing Test Bank CHP 1 97% found this document useful (31 votes) 45K views 20 pages This document contains a chapter about marketing in a changing world and creating customer value and satisfaction. It includes multiple choice questions about key concepts in marketing such as having a customer focus, creating customer value and satisfaction, understanding customer needs and wants, the importance of customer retention, and relationship marketing. The questions cover topics like the basic concepts underlying marketing, the definition of products and services, the difference between customer satisfaction and quality, and the role of marketing in business. Test Bank Principles of Marketing Test Bank Chp 1 © Attribution Non-Commercial (BY-NC) DOC, PDF, TXT or read online from Scribd Download as doc, pdf, or txt 97% found this document useful (31 votes) 45K views20 pages Principles of Marketing Test Bank CHP 1 This document contains a chapter about marketing in a changing world and creating customer value and satisfaction. It includes multiple choice questions about key concepts in marketing such … Full descriptionOriginal Description:
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